Course Content
Introduction
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- Course Support (3:26)
- Course Topics & A Lesson On Pricing Strategy (7:52)
- Content Overview (12:41)
- How You'll Learn (5:20)
- My Background (4:48)
- Breaking Bad Habits (3:47)
- Why Is Now The Right Time For AI Strategy & Products? (7:10)
- What Is An AI Product Manager? (4:39)
- Why Businesses Need AI Product Managers And New Approaches? (17:51)
- Slides
Data & AI Strategy Foundations
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- Introduction To The Business, Operating, & Technology Models (6:23)
- Exploring The Technology Model (10:00)
- Continuous Transformation & Its Impact On Products (8:03)
- Steps That Launch & Derail AI Strategy (7:22)
- The Capabilities Maturity Framework & Progression (11:46)
- The Transition From Opacity To Transparency (10:09)
- The Product Maturity Model & Strategic Decisions (11:26)
- The Data Maturity Model (10:47)
- Opportunity Discovery Without The Frameworks (10:42)
- Slides
Opportunity Discovery
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- The Big McDonalds Reveal (10:34)
- Ford & Being Distracted By Screens (5:58)
- Why Change & Adopt New Frameworks? (11:41)
- Why Did I Choose McDonalds & Ford? (7:02)
- Becoming Strategic Partners With CxOs (8:31)
- Top Down Opportunity Discovery Part 1 (15:10)
- Top Down Opportunity Discovery Part 2 (6:54)
- Bottom Up Opportunity Discovery Part 1 (11:15)
- Bottom Up Opportunity Discovery Part 2 (7:08)
- Breaking Initiatives Down (21:57)
- McDonalds Top Down Opportunity Discovery Exercise (7:41)
- McDonalds Top Down Opportunity Discovery Exercise Answer (14:41)
- Ford Top Down Opportunity Discovery Exercise Answer (10:55)
- Slides
The Maturity Models
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- Introduction To The Maturity Models & Why We Need Them (8:07)
- The First 5 Phases & A New Approach To Product Design (13:12)
- Advanced Maturity Phases And New Business Types (18:05)
- The Data & AI Product Maturity Model (11:27)
- The Product Lifecycle Maturity Model (10:41)
- Breaking Down Initiatives & Delivering Value Incrementally (14:03)
- AI Product Design & The Human Machine Maturity Model (13:09)
- The Data Generation Maturity Model (13:34)
- Opportunity Estimation (10:18)
- Opportunity Estimation Exercise Copilot (9:32)
- Slides
Introduction To The 4 Main Platforms & AI Product Strategy
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The Product Platform & Defining AI Products
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- Introduction To The Product Platform Exercise Estimating ROI For The iPhone Camera (5:45)
- iPhone Exercise Answer Walk Through (9:32)
- Introduction To The Product Platform Mentorship Marketplace Exercise (3:37)
- The Mentorship Marketplace Exercise Answer (4:14)
- AI Product Examples TikTok (5:21)
- AI Product Examples Recruiter ATS (6:03)
- AI Product Examples Netflix Recommender (5:27)
- AI Product Examples Amazon Prime Pricing (5:27)
- AI Product Examples Citi Credit Card Fraud Detection (4:59)
- Product Platform Monetization Review (3:30)
- Slides
AI Product Pricing Strategy
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days
days
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- Introduction To Pricing Strategy Basics (13:49)
- Introduction To AI Pricing Strategy (11:38)
- Do Subscriptions Still Make Sense? (10:45)
- GPT-4 vs GPT-3.5 Pricing Exercise (2:16)
- GPT-4 vs GPT-3.5 Pricing Answer And Copilot Pricing Exercise (4:59)
- Copilot Pricing Exercise Answer (5:41)
- Data Product Pricing Strategy (12:25)
- Amazon Textract Pricing Exercise (5:27)
- Amazon Textract Pricing Exercise Answer (7:15)
- The 3 Body Problem (9:56)
- The Dangers Of Discounting (8:12)
- Slides
How Platforms Are Built & Developing The Roadmap
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- Use Case Assessment Points (9:13)
- AI Product Platform HRTech Exercise Learn From My Mistakes (10:54)
- Problem, Data, & Solution Space Definition (11:42)
- How Platforms Were Built (12:23)
- How Platforms Were Built Exercise Answer (7:09)
- Blurring The Lines Between Products And Operations (6:15)
- Breaking Initiatives Down And Meeting The Business Where It Is (10:39)
- Introduction To T Shaped Platforms (5:59)
- From Opportunities To Roadmaps (9:53)
- Slides
The Operations & Decision Platforms
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- Introduction (5:55)
- How Are Operating Platforms Monetized? (8:40)
- Operating Platform As A Product (8:14)
- What Happens When Workflows Are Disconnected? (7:11)
- Creating Alignment With Customers (7:46)
- Introduction To The Decision Platform (7:23)
- Understanding Platform Layers (8:48)
- Why Data Gathering Is Harder For Decision Platform Features (7:15)
- Decision Chains And ROI (9:45)
- Slides
BONUS: Generative AI Product & Platform Strategy
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- Introduction To The Fourth Platform (10:45)
- Why Generative Interfaces And Products Have Rapid Adoption Cycles (7:30)
- Disrupting Education Workflows And Adaptations (10:26)
- Disrupting Streaming Exercise (9:47)
- Disrupting Streaming Exercise Answer (13:37)
- SAP Joule Generative Interface Case Study (9:56)
- Saving ChatGPT Exercise (6:54)
- Saving ChatGPT Exercise Answer (8:13)
- Slides
Managing An AI Product
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- Introduction And Understanding Tractable (9:07)
- Saving Tractable Exercise (7:22)
- Saving Tractable Answer (10:43)
- Introduction To Competitive Analysis (26:10)
- Who Are Your Stakeholders (2:08)
- High Level Pushback Strategies (10:46)
- Business Culture Causes Resistance (12:49)
- The Business Culture Must Adapt For Us To Get Buy In (10:08)
- A Game Of Alignment (7:50)
- Managing Stakeholder Expectations (7:58)
- The Board Would Like A Word (10:18)
- Slides
Managing The Technical Side Of AI Products & Research
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- Introduction And Do You Need A Technical Background (4:32)
- Revisiting The Problem, Data, And Solution Space Breakdown (9:21)
- Nike SNKRS App Introduction (11:12)
- Causal KPIs And Setting Up For The Experiment (5:55)
- Setting The Conditions For An Experiment And Research Phase (5:52)
- Nike SNKRS App Experiment 1 (10:37)
- Managing The Research Lifecycle (6:44)
- Nike SNKRS App Experiment 2 (10:52)
- Slides
AI Product Go To Market Strategy
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You're All Set!