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AI & Agentic Platform Monetization: From Strategy To Execution
Introduction
Course Overview (8:56)
Who Benefits Most From This Course (5:48)
Why Do Something Different (6:40)
Introduction To Platform Monetization (11:07)
A Technical Strategy Course That Connects The Dots (5:56)
The Frameworks Are Designed To Work When Everything Isn't Perfect (9:53)
The Monday Morning Playbook
Week 1: The Initial Assessment (7:13)
Week 2: Take Ownership (6:40)
Week 3-12: Proving Value (7:11)
From Legacy to AI Platforms
A Modern AI Platform's Layers (10:25)
A Modern Platform Architecture And How To Get There (8:52)
The Interface Layer A Single Pane Of Glass (7:18)
The Agent Layer (5:42)
The Information Layer (6:18)
The Simulation Layer (4:57)
How SAP Made The Transformation From Legacy To Agentic (12:43)
The Agentic Maturity Model (6:36)
Platform Architecture Design Approaches (5:43)
The AI Factory - Hardware + Platform Monetization
A Modern AI Factory (6:12)
NVIDIAs Omniverse Monetization Paradigm (9:36)
Nemotron The Costco Hotdog Of AI (7:20)
High Value Domain Enablers (9:08)
The AI Supply Chain - AI Factory Monetization
The Manufacturing Floor (8:16)
Monetizing Technology Waves And Phases (9:20)
Three Categories Of Monetization And Optimization (8:50)
Simulations & Monetization Lessons From The Past
Introducing Monetization Implications And Key Lessons (6:02)
Introduction To Simulations (7:10)
Simulation Categories And Applications (9:06)
More Simulation Categories And Monetization Paradigms (12:16)
Monetization Examples From Simulation Domains (9:13)
Monetizing Modularity And Access (5:37)
Monetizing The Existing Business Model And Agentic Licensing (6:16)
Partnering On Revenue To Monetize Smaller Customers (2:54)
T-Shaped Platforms & AI Platform Roadmaps
A Layered View And Core Rim (12:59)
Workflow And Outcome Intelligence Layers (8:04)
The New T Shaped Platform (5:47)
The Parallel Maturity Model (10:28)
The Parallel Platform Roadmap (11:36)
Introduction To Platform Monetization For AI & Agents
Thinking In Tokens...Does It Work? (6:18)
What's Happening In Software (8:51)
Evaluating Token ROI: Sora Vs Claude Code (9:10)
Workflow And Outcome Mapping For Monetization Measurement (10:53)
Second Generation Disruption Businesses (7:55)
Monetizing Ecosystem Business Models
NVIDIA VS Intel A New Competitive Paradigm (7:04)
How Platforms Grow And Accelerate (8:40)
Case Study I Ran Out Of Cereal (11:05)
Generated Versus Coded Platforms (10:29)
Robotics & Autonomous Vehicle Platforms
A Macro View Of Technology Flywheels (7:02)
Autonomous Vehicles Ecosystem Business Model (6:22)
Fleet Management Exercise (1:42)
Fleet Management Exercise Solution (3:46)
How To Use Platforms To Create Flywheels (6:31)
How Uber Reveals The Power Of Platforms And Ecosystems (6:51)
The Flywheel Paradigm Explained (6:50)
Retail AI Platforms
Walmart's AI Product Search Platform (10:00)
What Is Agentic Commerce? Deeper Dive (6:46)
Filling Gaps In Walmart's Retail Platform (7:31)
Evaluating Partnerships Would Instacart Fit Into The Ecosystem (5:16)
Mapping Outcomes To Find Gaps Worth Filling (11:22)
The Future Of Marketing AI Platforms
Measuring The Right Monetization Metrics To Drive Adoption (6:24)
Can Meta Continue Its Platform Monetization Success In Phase 2 (6:23)
A Disruptive View Of OpenAI's Ad Monetization Platform (16:18)
Exercise: What's Left For Ad Agencies? (6:16)
Organizational Transformation To Support Platform Monetization
2026 Is The Year Of Cause And Effect (10:29)
Workflow Transformation Basics (7:55)
Introducing Outcomes Business Models And Transformations (11:44)
Delivering Deterministic Transformation With Maturity Models (9:46)
Delivering Probabilistic Transformation With Gates And Balances (10:33)
Introduction To Technology Enabled Transformations (5:14)
Customer Support & Sales AI Platforms
A Taxonomy Of Agents (9:37)
A Winding Road To An Agent Builder Platform (9:04)
A Winding Road To Pricing Strategy (7:43)
Barriers To Adoption (7:24)
The Manifold Of Modules And Friction (6:58)
Finance AI Platforms
Why Choose JPMC? (5:10)
JPMCs Critical Success Factors (7:12)
The Platform View (7:06)
Scaling To Horizontal Breadth Without Leaving The Business Behind (8:57)
Measuring ROI And Platform Acceleration Points (6:39)
Is Pragmatism Enough To Survive? (7:14)
AI Pricing Strategy
The Problem With Ads (10:35)
What Should AI Monetize? The Monetization Pyramid (9:41)
Monetizing Capabilities & Pricing Outcomes (8:44)
Monetizing Autonomy & Capabilities Arbitrage (10:34)
Functional Vs Dysfunctional Markets And Pricing (10:01)
Marketplace Pricing Requires Functional Markets (8:38)
The Orchestration Imperative
The Story Of A Trillion Dollar Market Opportunity (9:02)
What Happened In January (6:30)
A Tale Of 2 Platforms (7:24)
Show Your Work To Get Buy In (7:16)
AI Orchestration And Workflows (11:30)
Overcoming Organizational Barriers
Winners Vs Losers (6:25)
Data Issues (6:55)
Legacy Systems (6:12)
Shadow AI (6:05)
Change Management Issues (5:07)
Culture Change (6:45)
Talent And Skills Shortages (6:41)
Unpredictable Costs (3:35)
Driving Adoption With A C-Level Mandate
A Mandate From The Top (5:19)
The Listening Tour (7:01)
How To Structure Your Pitch (8:04)
Internal Thought Leadership: A Newsletter (6:23)
Internal Thought Leadership: Training And Upskilling (6:38)
The Success Roadshow (8:01)
Manufacturing AI Platforms
It Started In 2022 (7:48)
The Vision: Physical & Intelligent (7:40)
The Vision: Autonomous Factories (5:58)
Telling The Right & Wrong Story (6:26)
AI Super Platform Paradigms
Surfaces Are Replacing Apps (9:32)
The AI Super Platform Paradigm (6:51)
Communication Layers Are Becoming Workflow Layers (7:04)
Building Capabilities On The Platform (7:03)
An Operating System That You Control Via Chat (5:42)
Exercise: Evaluating Apples Ecosystem Play And Your Place In It (4:12)
Introducing Monetization Implications And Key Lessons
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