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Pragmatic Business For Technical Founders
Introduction
Why Take This Class? (9:20)
Course Outline (22:29)
Business Categories Covered In This Class (6:53)
Realism and Pragmatism (8:42)
Building The Foundation
Why Use Strategy? (6:37)
The Business Model (19:43)
The Operating Model (10:23)
Choosing Products And Services To Offer (21:36)
Basic Pricing Strategy (11:55)
Different Pricing Models Explained (18:44)
Building A Sales Funnel (18:55)
Brand And Social Media (18:25)
Meetings And Needs Validation (14:03)
Strategy Planning Exercise (24:57)
Making The Transition From Employee To Entrepreneur
Exit Planning (5:45)
Transition Roadmap and Timeline (9:22)
Identifying Business Needs (5:56)
Micro Engagements (8:05)
Building A Community Around A Product (9:38)
Think Differently About Your Time (7:05)
Early Stage Business Problems
Getting Customer 1 and 2 For Products and Services Businesses (8:36)
Getting Customer 1 and 2 For Educators and Content Creators (14:17)
Diversifying Revenue Streams (13:15)
Early Scale and Growth (7:27)
Getting Paid On Time (12:16)
Pivots To New Customer Needs (10:18)
Raising Prices and Offering Discounts (14:27)
Dropping Customers and Denying Service (9:36)
Adopting A Founder's Mindset
Overcoming Imposter Syndrome (15:05)
Building Confidence In Your Pricing (12:31)
Transitioning From Tactical To Strategic (14:15)
The CEO Mindset (11:41)
Leadership Basics (11:54)
Dealing With Perpetual Uncertainty (9:10)
Hiring
When Should You Hire (7:49)
Building A Hiring Plan (15:45)
Job Descriptions (7:57)
Contractor vs Employee (4:54)
Creating A Structured Hiring Process (13:51)
Attracting Talent (7:28)
Managing Performance And Setting Expectations (11:57)
Competition
Identifying Competitors (6:48)
Competing On Strengths (6:59)
Turning Competitors Into Partners (8:48)
Creating New Competitive Advantages (5:34)
Customer Retention Strategies (10:14)
Getting Customer 1 and 2 For Educators and Content Creators
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